I think the key to setting realistic expectations is..

Data 📈

Gut feelings are powerful beyond measure but i dont think they are the best way of setting expectations.

Data gives me the power to set realistic expectations and make informed decisions.

Chill you creative fullas! I dont think its about being a slave to the numbers. Its understanding what they're telling us.

Stack the data > 📈

Set the expectations > 📢

Win. 🏆

Everyone likes winning, lets win more.